Beekenkamp Group and Dümmen Orange are in talks to explore opportunities for a closer partnership in M&S, R&D and production. An Beekenkamp and Anthony Christiaanse, the respective CEOs of Beekenkamp Group and Dümmen Orange, signed a Letter of Intent to this end.

Beekenkamp Group, a renowned Dutch family-owned company active in plants (vegetables and ornamentals), packaging, R&D for ornamentals and chrysanthemums (Deliflor), and Dümmen Orange, a leading breeder of cut flowers, pot and bedding plants, and calla, have already successfully partnered in the rooting of chrysanthemums.

The potential deepening of this collaboration is driven by a shared ambition to achieve economies of scale and the belief that further cooperation and the sharing of expertise are essential for long-term success.

An Beekenkamp said: "The breeding industry for flowers and plants is at a pivotal moment, where collaboration can drive innovation and efficiency. Strategically we want to grow by acquisitions. We believe that a partnership between Beekenkamp Group and Dümmen Orange can create significant value for our companies and our customers."

Anthony Christiaanse added: "Deepening the partnership with Beekenkamp Group presents a tremendous opportunity to better leverage the considerable strengths of both companies. By sharing our knowledge and experience, we can respond to market demands more effectively and serve our customers worldwide more efficiently. We look forward to exploring new opportunities together and further building a sustainable future for the industry."

We congratulate the winners: Waterdrinker and Optimum Flora. They are the winners of the second round of the Commander Pink competition. They have already received their luxurious Rituals gift sets. 

Our competition continues! In the next 4 weeks, we will create a pool of buyers who have purchased Commander Pink. From this pool, an independent draw will again select a winning export company. The buyer will win a gift set! And on top of that, the top seller from the same company will also win a Rituals gift set. 

So take your chance and enjoy the beauty of Commander Pink!

With her soft, cotton candy pink hues, she radiates pure elegance. This spray chrysanthemum is a true eye-catcher and adds that extra touch of charm to any arrangement. Perfect for those seeking a subtle yet enchanting flair. The name ‘Precious’ says it all: she’s unique and a real gem in any interior. A flower to cherish.

On October 3rd, Deliflor set up a special Santini flower trial at Hendriks Baarlo, a Sanitni grower in the South of the Netherlands. To make it as easy as possible for interested traders, joint transportation to the beautiful Limburg region was arranged. With a full-day program, complete with snacks and drinks, the traders could get an up-close look at all the new Santini varieties from Deliflor. In the greenhouse of Hans and Ruud Hendriks, several varieties were planted, and beautiful displays of various varieties were also set up. Among them was the Dropshot Red, a red variant of the purple Dropshot, which will also be available at Hendriks in the new year.

As autumn approaches, say hello to Goldie, the newest Santini by Deliflor that captures the season's warm glow. With its radiant orange petals, this sparkling beauty brings the perfect pop of color to your autumn arrangements. Whether it's a cozy bouquet or a festive centerpiece, Goldie is here to brighten up those crisp fall days. Available from week 39, just in time for the season of change! This stunning newcomer is brought to the market by Infinity Chrysanten.