During the weekend of October 25-27, another meeting was held for the designers associated with Floral Fundamentals. On Friday, October 25, they visited some of the growers involved in this initiative, including Deliflor. The attending designers received insight into the development of new chrysanthemum varieties, the breeding process, and the rooting of cuttings before they are delivered to growers. Many observed this process with amazement; it’s an intensive journey leading up to the point where these arrangers typically work with the chrysanthemums.

On Saturday and Sunday, the designers worked with our chrysanthemums, among other flowers from various other suppliers involved. The location, as always, was the beautiful demo space at Van der Lugt Lisianthus. Keep an eye on our socials and those of Floral Fundamentals to admire the unique arrangements created on these days. Especially for this Christmas edition, we provided black and golden Balticas. These were eagerly received by the designers, who enjoy choosing unique colors and shapes for their stunning designs.

What an extraordinary colour! The colour of the new Lubov Cherry is difficult to describe. Although this novelty belongs to the red segment, its hue is more of a mix of dark pink or even orange shades. With its characteristic subtle gradient on the petals, it truly stands out, adapting like a chameleon to the color palette of the arrangement it’s used in. Grower VHC, a specialist in Santini’s, is adding this remarkable new Santini to its assortment.

Meet the latest addition to the Pixel® family—a stunning red bloom just in time for the upcoming autumn and winter seasons. Pixel® Reddy is the perfect match for the rich, deeper tones of fall or the classic green and white for a festive Christmas look. This beautiful red Santini joins the ever-growing Infinity Chrysanten collection and is now available.
Get ready to add a pop of color to your seasonal arrangements!

Beekenkamp Group and Dümmen Orange are in talks to explore opportunities for a closer partnership in M&S, R&D and production. An Beekenkamp and Anthony Christiaanse, the respective CEOs of Beekenkamp Group and Dümmen Orange, signed a Letter of Intent to this end.

Beekenkamp Group, a renowned Dutch family-owned company active in plants (vegetables and ornamentals), packaging, R&D for ornamentals and chrysanthemums (Deliflor), and Dümmen Orange, a leading breeder of cut flowers, pot and bedding plants, and calla, have already successfully partnered in the rooting of chrysanthemums.

The potential deepening of this collaboration is driven by a shared ambition to achieve economies of scale and the belief that further cooperation and the sharing of expertise are essential for long-term success.

An Beekenkamp said: "The breeding industry for flowers and plants is at a pivotal moment, where collaboration can drive innovation and efficiency. Strategically we want to grow by acquisitions. We believe that a partnership between Beekenkamp Group and Dümmen Orange can create significant value for our companies and our customers."

Anthony Christiaanse added: "Deepening the partnership with Beekenkamp Group presents a tremendous opportunity to better leverage the considerable strengths of both companies. By sharing our knowledge and experience, we can respond to market demands more effectively and serve our customers worldwide more efficiently. We look forward to exploring new opportunities together and further building a sustainable future for the industry."

We congratulate the winners: Waterdrinker and Optimum Flora. They are the winners of the second round of the Commander Pink competition. They have already received their luxurious Rituals gift sets. 

Our competition continues! In the next 4 weeks, we will create a pool of buyers who have purchased Commander Pink. From this pool, an independent draw will again select a winning export company. The buyer will win a gift set! And on top of that, the top seller from the same company will also win a Rituals gift set. 

So take your chance and enjoy the beauty of Commander Pink!