On Thursday, 5 February, three luxury limousines pulled up in front of Zentoo DC to treat around 25 ladies from export companies to a truly pampering afternoon! “Reflecting beauty” is not only applicable to the beautiful white chrysanthemum variety Mirana, but was also very much the motto of this beauty day.

After a luxurious limousine ride towards Made — with a glass of champagne, of course, not to be missed — the ladies were welcomed by Deliflor Chrysanthemums and Zentoo with a delightful lunch/high tea. A long table set up along the path between the flowers at Martijn Middelburg’s company made this an experience in itself.

Next, various beauty stations were set up where the ladies could have their nails, makeup and hair done, as well as enjoy a relaxing massage. Fully pampered and relaxed, they then had their photos taken with a stunning Mirana bouquet in front of the now well-known Mirana glitter wall. This was complemented by plenty of selfies among the beautiful fields of Mirana chrysanthemums in the greenhouse.

According to the ladies present, it was a very successful afternoon and more than welcome during the busy period they have (had) in the run-up to the Valentine’s Day trade.

Meet spray chrysanthemum Sugarbunny! This adorable pink little ball is sure to steal many hearts. But beneath her sweet appearance lies a strong and feisty little flower. On Thursday, January 22, Zentoo will introduce this new eye‑catcher to the market for the very first time.

A market with stronger connections between growers, traders, and Deliflor—that was the objective of the Deli Flower Market. Given the many enthusiastic reactions from all parties involved, it is fair to say that this goal has been achieved. Not only were growers able to evaluate novelties in Deliflor’s flowering trial—where there was once again plenty of new material to discover—but sales representatives from the growers’ collectives were also able to present their own assortments to the attending traders. In addition, they had the opportunity to discuss their highlights from the flowering trial in greater detail with the trade. A true win-win situation.

Deliflor verwelkomt haar kwekers en handelscontacten in week 3 van het nieuwe jaar in een geheel vernieuwd concept van haar jaarlijkse bloeiproef. Tijdens de Deli Flower Market -van 13 tm 15 januari- wordt een eigentijdse markt ingericht waarin kwekers een eigen ‘kraampje’ krijgen waarin ze hun Deliflor assortiment tonen. Handelspartijen worden door henzelf als ook door Deliflor uitgenodigd om deze rassen, maar zeker ook nieuwe nummertjes in de bloeiproef te beoordelen. Er zijn weer veel nieuwe breeding successen te zien in de bloeiproef! Een mooie manier om direct verbinding met elkaar te leggen.

The popular Commander family from Deliflor Chrysanthemums is getting a fresh addition: Commander Yellow! This striking yellow chrysanthemum brings color and energy to every bouquet. The existing palette of white and pink is now enriched with a sunny shade of yellow—perfect for a bright start to the new year.

Starting in January, Vannova will supply this beautiful Commander Yellow in large quantities. Want to make your assortment shine? Choose yellow and give your customers a cheerful, powerful look.

Why choose Commander Yellow?
• Unique color: Yellow stands for optimism and energy.
• Top quality from Deliflor: Reliable chrysanthemums with a strong presence.
• Perfect for the new year: Bring renewal and color to your collection.

Start the year right: go for yellow with Commander Yellow!