Beekenkamp Group and Dümmen Orange have mutually concluded the exploration phase of a potential deeper collaboration, following discussions that began in October 2024. After careful consideration and assessment of the various strategic opportunities, both companies have agreed that there is insufficient ground to proceed with an expanded partnership beyond their existing collaboration in chrysanthemum rooting, which will continue as planned.

We are proud to announce that David Marin, Director of Deliflor Americas, has won the prestigious Young Grower of the Year title. This honor was awarded by the International Association of Horticultural Producers (AIPH) during the IPM in Essen.

David Marin earned this recognition due to his innovative approach to sustainable entrepreneurship and his dedication to environmental stewardship in Colombia. His leadership and vision have not only taken Deliflor Americas to new heights but also made a positive impact on the environment.

Congratulations, David, on this well-deserved recognition!

We are proud to introduce Pixel®Minty, a stunning addition to the successful Pixel® family from Deliflor. Starting January 27, this light-green Santini will be available at Infinity. Pixel®Minty stands out with its abundance of tiny flowers and a full, sturdy stem that adds perfect volume to any arrangement.

The subtle, fresh hue of Pixel®Minty makes it ideal for spring bouquets and adds a stylish, refreshing touch to any floral creation. This novelty offers florists and traders an excellent choice to enhance their assortment.

Be inspired by Pixel®Minty and discover how it gives every bouquet a unique look. Available from January 27.

Last week, the Delishow once again proved to be the ultimate platform where growers, traders, and other industry professionals gathered to discover the latest developments in Deliflor's breeding program. Alongside established commercial favorites, this year’s show featured an impressive array of new varieties.

Carnaval de Flores: vibrant and tropical
With the theme Carnaval de Flores, the event brought an exuberant and tropical atmosphere. Both the greenhouse and the surrounding paths were beautifully decorated, immersing visitors in a burst of color.

Workshop for women in the industry
The event kicked off on Tuesday with a highlight: a creative workshop exclusively for women in the sector, including growers’ wives, marketing professionals, and trade partners. Participants created their own floral arrangements using Deliflor’s latest varieties. The new Dropshot Coral was the undeniable star of the session. If you missed this inspiring workshop and would like to join next time, let us know by emailing marketing@deliflor.nl.

Spotlight on new varieties
The blooming trials showcased many promising newcomers. A striking large white disbud chrysanthemum drew unanimous admiration, while Smashmint also captured much attention. Additionally, a vibrant orange spray chrysanthemum stood out for its warm, intense color. Favorites such as Mirana and Honeymoon remained as popular as ever, and the newly discovered Commander Yellow sparked excitement as a fantastic addition to the existing white and pink variants of this strong variety.

A festive closing
The week concluded on Thursday evening with a lively dinner and drinks reception. The Quizbrothers added a touch of fun with an engaging quiz, sparking friendly competition among attendees. Several participants went home with wonderful prizes.

A successful week of opportunities
Deliflor reflects on an inspiring week filled with meaningful conversations and commercial opportunities. We thank all visitors for their presence and look forward to welcoming you again next time!