On Thursday, 5 February, three luxury limousines pulled up in front of Zentoo DC to treat around 25 ladies from export companies to a truly pampering afternoon! “Reflecting beauty” is not only applicable to the beautiful white chrysanthemum variety Mirana, but was also very much the motto of this beauty day.

After a luxurious limousine ride towards Made — with a glass of champagne, of course, not to be missed — the ladies were welcomed by Deliflor Chrysanthemums and Zentoo with a delightful lunch/high tea. A long table set up along the path between the flowers at Martijn Middelburg’s company made this an experience in itself.

Next, various beauty stations were set up where the ladies could have their nails, makeup and hair done, as well as enjoy a relaxing massage. Fully pampered and relaxed, they then had their photos taken with a stunning Mirana bouquet in front of the now well-known Mirana glitter wall. This was complemented by plenty of selfies among the beautiful fields of Mirana chrysanthemums in the greenhouse.

According to the ladies present, it was a very successful afternoon and more than welcome during the busy period they have (had) in the run-up to the Valentine’s Day trade.

A market with stronger connections between growers, traders, and Deliflor—that was the objective of the Deli Flower Market. Given the many enthusiastic reactions from all parties involved, it is fair to say that this goal has been achieved. Not only were growers able to evaluate novelties in Deliflor’s flowering trial—where there was once again plenty of new material to discover—but sales representatives from the growers’ collectives were also able to present their own assortments to the attending traders. In addition, they had the opportunity to discuss their highlights from the flowering trial in greater detail with the trade. A true win-win situation.

Autumn has arrived and that means it’s time for the FloraHolland Tradefair!
From November 4 to 6, Aalsmeer will once again be the vibrant heart of flowers, inspiration, and international connections. And of course, Deliflor will be there full of energy, creativity, and chrysanthemum innovations!

We’re proud to showcase our latest varieties and novelties. Stop by, discover what’s blooming in our assortment, and catch up with our team about the latest market developments. We warmly welcome both our Dutch and international customers and partners.

Deliflor looks back on a successful participation at the IFTEX trade fair in Nairobi. Our stand (D2.18) attracted a great deal of attention and provided an excellent platform to showcase our wide range of chrysanthemum varieties to an international audience. There was strong interest from Kenyan growers, as well as buyers from the Middle East, Europe, and the local market.

Our variety Magnum once again stood out as a true eye-catcher, while decorative varieties such as Baltica, Zembla, and Garda also drew a lot of attention. These were presented in multiple colors, highlighting the diversity and appeal of our assortment.

In addition to reconnecting with our existing customers, we also had the opportunity to engage with several potential new clients. With them, we’ve made arrangements to start trials in the coming period, paving the way for future collaborations.

We would like to thank all visitors for their interest and look forward to continuing the conversations that began during the fair.