Last week, the Delishow once again proved to be the ultimate platform where growers, traders, and other industry professionals gathered to discover the latest developments in Deliflor's breeding program. Alongside established commercial favorites, this year’s show featured an impressive array of new varieties.
Carnaval de Flores: vibrant and tropical
With the theme Carnaval de Flores, the event brought an exuberant and tropical atmosphere. Both the greenhouse and the surrounding paths were beautifully decorated, immersing visitors in a burst of color.
Workshop for women in the industry
The event kicked off on Tuesday with a highlight: a creative workshop exclusively for women in the sector, including growers’ wives, marketing professionals, and trade partners. Participants created their own floral arrangements using Deliflor’s latest varieties. The new Dropshot Coral was the undeniable star of the session. If you missed this inspiring workshop and would like to join next time, let us know by emailing marketing@deliflor.nl.
Spotlight on new varieties
The blooming trials showcased many promising newcomers. A striking large white disbud chrysanthemum drew unanimous admiration, while Smashmint also captured much attention. Additionally, a vibrant orange spray chrysanthemum stood out for its warm, intense color. Favorites such as Mirana and Honeymoon remained as popular as ever, and the newly discovered Commander Yellow sparked excitement as a fantastic addition to the existing white and pink variants of this strong variety.
A festive closing
The week concluded on Thursday evening with a lively dinner and drinks reception. The Quizbrothers added a touch of fun with an engaging quiz, sparking friendly competition among attendees. Several participants went home with wonderful prizes.
A successful week of opportunities
Deliflor reflects on an inspiring week filled with meaningful conversations and commercial opportunities. We thank all visitors for their presence and look forward to welcoming you again next time!