During the Deli Flower Show, Deliflor provided a convincing answer.

In an atmospheric setting with high-quality presentation, the international chrysanthemum assortment was showcased to both international and Dutch growers and traders. The combination of experience, clear overview and personal interaction created an inspiring and highly successful event.

What made this edition stand out?

The strength of the Deli Flower Show lay in the balance between assortment and innovation:

• A broad overview of existing varieties
• Strong focus on new numbers and novelties
• Attractive and atmospheric presentation
• Plenty of room for meetings and conversations
• Visits from Floral Fundamentals arrangers, who were impressed by the wide range of colours and flower types, as well as the presentation of novelties such as Stravina

Which novelties stood out: Stravina and Velora

Why is Stravina interesting?

Stravina stands out because of:

• Strong and consistent quality
• Exceptionally large flowers
• Excellent dyeing capability
• Versatile use across different markets

What makes Velora relevant for the market?

Velora aligns well with current market demand:

• Modern, fresh appearance
• Good vase life
• Excellent dyeing capability

These novelties demonstrate how Deliflor responds to market developments while keeping innovation at the forefront.

Conclusion

The Deli Flower Show highlights Deliflor’s strength as an international chrysanthemum breeder. With a strong assortment, standout novelties such as Stravina and Velora, and an inspiring presentation, the event clearly reinforced trust and expertise.

Interested in the chrysanthemum assortment or the latest varieties?

👉 Get in touch and discover what Deliflor can offer for your growing or trading business.

From Tuesday 9 June through Friday 12 June, Deliflor will present its international assortment during the Deli Flower Market. A beautiful market square will be created where the international assortment will be showcased. In addition, new numbers and existing varieties will of course be in full bloom in the flower trials. A great opportunity for all international customers to gain inspiration at Deliflor.

Open daily from 9:00 to 17:00, and on Friday until 14:00.

Deliflor Chryanten
Korte Kruisweg 163
2676 BS Maasdijk

Deliflor will be present at the Flora Expo in Astana from April 8 to 10. This trade fair is an important event for meeting buyers from Eastern Europe. An increasing number of growers, breeders, and trading companies from the West can also be found there. Deliflor will proudly promote its newest variety, Stravina. This classic beauty, with its large white flowers and excellent dyeability, fits extremely well with the needs of this market. “The market response to this beautiful new disbudded chrysanthemum from Deliflor has been overwhelmingly positive,” says Marchel den Haan, Market Manager at Deliflor. “VannoVa will supply them in large quantities starting week 15, which means they will become widely available.”

The white single-flowered Mirana will also be showcased at the Deliflor booth at the Expo in Astana. ‘Reflecting beauty’—the slogan with which this variety has already established itself in the market—will again be visible in the booth through a striking glitter wall. This white variety is also highly suitable for dyeing, offering many possibilities in the Eastern European market.

Visit our booth C5/1 in the Netherlands Pavilion at the Astana fair and get to know our latest innovations!

On Thursday, 5 February, three luxury limousines pulled up in front of Zentoo DC to treat around 25 ladies from export companies to a truly pampering afternoon! “Reflecting beauty” is not only applicable to the beautiful white chrysanthemum variety Mirana, but was also very much the motto of this beauty day.

After a luxurious limousine ride towards Made — with a glass of champagne, of course, not to be missed — the ladies were welcomed by Deliflor Chrysanthemums and Zentoo with a delightful lunch/high tea. A long table set up along the path between the flowers at Martijn Middelburg’s company made this an experience in itself.

Next, various beauty stations were set up where the ladies could have their nails, makeup and hair done, as well as enjoy a relaxing massage. Fully pampered and relaxed, they then had their photos taken with a stunning Mirana bouquet in front of the now well-known Mirana glitter wall. This was complemented by plenty of selfies among the beautiful fields of Mirana chrysanthemums in the greenhouse.

According to the ladies present, it was a very successful afternoon and more than welcome during the busy period they have (had) in the run-up to the Valentine’s Day trade.