+31 (0)174 526 200

info@deliflor.nl

About Deliflor

LEADER IN
CHRYSANTHEMUM
BREEDING
AND ROOTING

Production Process

How does a new chrysanthemum variety come to life? It's all about the art of selection. Every year, Deliflor plants around 400,000 seeds from new crosses. Only 10 of these make it to the final stage and are introduced to the market as commercial varieties. Only the best varieties with the most optimal cultivation characteristics make it to the finish line. It takes about 3 years on average for a new variety to be sufficiently tested before entering the market.

Refining | Breeding is the art of combining the best product characteristics. Only the best varieties with the most optimal cultivation characteristics make it to the finish line.

More about breeding

Propagation | Varieties that meet all requirements are propagated at our production locations in Africa. From here, they are sent for rooting to the Netherlands or unrooted to other destinations around the world.

More about propagation

Rooting | Deliflor is the leading authority when it comes to rooting chrysanthemum cuttings. We not only serve our own clients but also several of our competitors.

More about rooting

Quality | To deliver top-level cuttings, quality is continuously monitored throughout all stages of the production process. Our quality standards are stringent.

More about quality

Breeding

Propagation

Rooting

Quality

A Glimpse of History

Deliflor has been a cornerstone in the chrysanthemum world for 25 years. The company emerged from the merger of multiple businesses and has evolved into an innovative market leader with a global presence.

Origin

Production locations

Branches

Beekenkamp Group

In 1980, Beekenkamp purchased the then Lyraflor cutting company. In 1998, Delta Stek was taken over and entered into a partnership with Hoek Breeding. This made an adjustment to the name necessary. Since 1998, the market leader in chrysanthemum cuttings has continued under the name Deliflor Chrysanten.

Between 1995 and 2005, production locations were established in Kenya, Uganda, and Ethiopia. Here, mother plants grow, and cutting material is harvested. The warm climate particularly provides excellent conditions for efficiently cultivating large quantities of plants.

More about production locations

In 2008, Deliflor branches were established in Japan and Colombia. This provided Deliflor with the opportunity to serve the Asian market and the market in the USA and Canada as precisely as possible.

to our locations

Deliflor is part of Beekenkamp Group, a family business since 1951 with over 2,900 employees worldwide, producing more than 2 billion young plants annually, and a total greenhouse area of 90 hectares. Beekenkamp Group combines its strengths in three companies: Beekenkamp Plants, Beekenkamp Verpakkingen, and Deliflor Chrysanthemum. Together, we strive for the best results.

To the Beekenkamp Group

Explore
our
locations

Deliflor's roots lie in the Netherlands. The head office is located in Maasdijk, right in the heart of Dutch horticulture. We serve our customers worldwide from multiple sales offices and production locations. CONTACT

Deliflor Americas Rionegro, Finca Manzanares, Lote B km 3, La Ceja, Antioquia +57 3227316256
lorena.franco@deliflor.com

Deliflor Chrysanten
Korte Kruisweg 163, Maasdijk
+31 (0)174526200
info@deliflor.nl

Deliflor Hoogveld
Hogeweg 16, Nieuwaal +31 (0)174526200
hoogveld@deliflor.nl

Wagagai (Uganda)

Oltepesi Plants (Kenia)

Maranque Plants (Ethiopia)

Chenlin (China) +86 139 1078 3730
chenlin@deliflor.cn

Deliflor Japan
Miyaguchi 4884-2, Hamakita-ku, Hamamatsu-city, Shizuoka, 434-0004 +81 53 582 1700
info@deliflor.co.jp

Mauricio Mattar (Brasil) +55 1938772267
mauricio@mudaflor.com.br

Cecilio Martinez (Spain) +34955711171
cecilio@bulbesplant.com

Nannini & Guintoli (Italy) +39 335 549 4867
giuntolienannini@gmail.com

John Elstgeest (Eastern Europe) +31 651263656
john.elstgeest@deliflor.nl

Deliflor Americas Rionegro, Finca Manzanares, Lote B km 3, La Ceja, Antioquia +57 3227316256
lorena.franco@deliflor.com

COLOMBIA

Deliflor Americas | Since 2008, we have been operating a company in Colombia. In 2023, a brand-new company for Deliflor was built in Colombia. This serves large customers in Colombia, with a focus on the North American and Canadian markets. Deliflor Americas is ambitious in its sustainability ambitions and also focuses strongly on building relationships within and outside the company.

CONTACT

CALL DIRECT

OUR CORPORATE STORY

At Deliflor Chrysanten, it's our passion to contribute to the joy and vibrancy in people's lives, both now and for generations to come. Our dedication is deeply rooted in the development of high-quality chrysanthemum varieties and delivering plant material that fulfills this promise with brilliance.

Our mission is clear: Deliflor aims to provide growers worldwide with young plants that, thanks to high-quality genetics, offer optimal yield and added value to our customers. We develop our own genetics and collaborate closely with partners to fulfill this mission.

In everything we do, we embrace our core values: joy, colorful, reliable, innovative, and involved. Chrysanthemums are more than just flowers to us; they represent the joy of every moment in life and provide a rich color experience that connects generations.

Our vision is as powerful as it is comprehensive: the world needs crops, now and in the future, that contribute to improving our environment. High-quality plant material, cultivated by specialized companies, is required for the production of these crops. This promotes efficiency in energy and resource use. Thus, as producers of young plants, together with our dedicated employees, we contribute to responsible production.

At Deliflor Chrysanten, our mission and vision converge into a powerhouse that propels us in our commitment to spread joy and color in the world while contributing to a sustainable future for all generations. As engaged and reliable partners, we strive for innovation in everything we do. Discover the beauty of Deliflor Chrysanten and bring beauty to life!.