Demissionair minister van Landbouw, Visserij, Voedselzekerheid en Natuur, Femke Wiersma, heeft gisteren een bezoek gebracht aan familiebedrijf Beekenkamp Group in Maasdijk. Zij werd ontvangen door An Beekenkamp, directeur van Beekenkamp Group.

Het bezoek begon op de locatie van Deliflor Chrysanten waar de minister een rondleiding kreeg. Zowel de afdeling veredeling als de afdeling beworteling werden hierbij bezocht. Deliflor is de grootste veredelaar van chrysanten, wereldwijd actief in meer dan 55 landen.

Aansluitend vertrok het gezelschap naar Beekenkamp Plants en Ornamentals, veredelaar en jonge planten producent van perkgoed en potplanten, waar ze een ronde maakten op de jaarlijkse Flower Trials van Beekenkamp Plants en Ornamentals. Tijdens het bezoek kwamen diverse onderwerpen aan bod, waaronder innovatie binnen de sector en binnen Beekenkamp Group, veredelingstechnieken, duurzaamheid, gewasbescherming en arbeid.

Minister Wiersma gaf aan, het bezoek als zeer inspirerend en waardevol te hebben ervaren.

Deliflor looks back on a successful participation at the IFTEX trade fair in Nairobi. Our stand (D2.18) attracted a great deal of attention and provided an excellent platform to showcase our wide range of chrysanthemum varieties to an international audience. There was strong interest from Kenyan growers, as well as buyers from the Middle East, Europe, and the local market.

Our variety Magnum once again stood out as a true eye-catcher, while decorative varieties such as Baltica, Zembla, and Garda also drew a lot of attention. These were presented in multiple colors, highlighting the diversity and appeal of our assortment.

In addition to reconnecting with our existing customers, we also had the opportunity to engage with several potential new clients. With them, we’ve made arrangements to start trials in the coming period, paving the way for future collaborations.

We would like to thank all visitors for their interest and look forward to continuing the conversations that began during the fair.

We warmly invite you to the summer edition of Delishow 2025! Immerse yourself in the colorful, joyful, and exuberant atmosphere of Carnaval de Flores as you discover the future of our chrysanthemums.

Date: June 10-13, 2025
Time: 9:00 AM - 5:00 PM
Location: Korte Kruisweg 163, Maasdijk, Netherlands

Visit us by appointment for a personal tour of our latest chrysanthemum varieties. Enjoy snacks, drinks, and meet fellow professionals.

Confirm your attendance with your account manager or market manager.

We look forward to seeing you!

On May 4th, Flower Circus organized a spectacular show at Southeast Flowers in the United Kingdom. During this special occasion, English florists were inspired by the latest chrysanthemum varieties from Deliflor.

The show, featuring Morgan-Douglas Nuth, was a brilliant demonstration of innovation and creativity in the floral world. Morgan presented an impressive selection of new chrysanthemum varieties from Deliflor, each with unique colors, shapes, and textures. The attending florists each received a box containing some of the latest varieties such as Puppet, Smashmint, and Baltazar to work with. These new varieties offer florists the opportunity to surprise their customers with beautiful, fresh designs.

The attending florists were enthusiastic about the versatility and beauty of Deliflor's chrysanthemums. They had the chance to view the flowers up close, ask questions to the experts from Flower Circus and Deliflor, and exchange ideas with colleagues. The inspiring demonstration ensured that everyone went home with new insights and creative energy.

Southeast Flowers was proud to host this inspiring show and contribute to the growth and development of florists in the United Kingdom. We look forward to organizing more innovative events in the future and continuing to enrich the floral world with beautiful new varieties from Deliflor.

This beautiful flower, with its soft powder pink hue, is an absolute must-have for spring. Imagine a bridal bouquet with this stunning color! The sturdy, thick flower ribbons and the large bloom make Cipria an indispensable addition to any bouquet.

Starting from week 18, Cipria will be available for the first time through Arcadia, with approximately 20,000 stems per week. This offers a great opportunity for traders to enrich their assortment with a flower that is guaranteed to attract attention this spring.