Deliflor's Yin Yang® collection is expanding with a stunning new colour variant: the Yin Yang® Golden! Starting from week 14, Zentoo will introduce this beautiful santini to the market. The light bronze colour of the Yin Yang® Golden radiates a warm glow that subtly shifts between yellow and orange. This unique hue makes the Yin Yang® Golden the perfect addition to your assortment, especially with spring on the horizon.
Let your customers enjoy the radiant beauty of the Yin Yang® Golden and add a touch of sunshine to their day!

From April 8th to 10th, Deliflor eagerly participates in the Flora Expo Astana in Kazakhstan. At stand D3|1, we will showcase our chrysanthemum varieties Mirana, Commander, Commander Pink, and Baltica, along with some new varieties.

We invite you to visit our stand and see our assortment, experiencing the diversity of our flowers. Discover the latest trends and innovations in the world of chrysanthemums. We look forward to welcoming you!

Supplying high-quality and innovative substrates with a lower CO₂ footprint is important for both humans and the environment. To be able to produce innovative substrates with the best results in practice, Klasmann-Deilmann collaborates with pioneering customers. Deliflor Chrysanthemums is one of these innovation-partners, with whom additional possibilities for further sustainability are being explored.

Recently, NOS visited Deliflor for a news item to see how we are using artificial intelligence (AI) in the development of new chrysanthemum varieties. This visit highlights the increasing role AI plays in the breeding process.

The Dutch Central Bureau of Statistics (CBS) has published the AI Monitor 2024, which shows that the adoption of AI in the Netherlands has increased significantly. Nearly a quarter of companies (22.7 percent) used some form of AI in 2024, a significant increase compared to previous years.

At Deliflor, we harness the power of AI on multiple fronts. Aike Post, our Breeding Manager, explained how AI is revolutionizing our breeding process and helping us create more sustainable and disease-resistant varieties. "We use AI to predict what kind of offspring our chrysanthemums will produce. This allows us to improve our varieties, making them, for example, longer-lasting or more resistant to diseases."

Additionally, AI helps in assessing the varieties. "A computer can examine the stems and measure how uniformly they grow and how many flowers they have. This used to be all manual work. The computer can measure this much more precisely and quickly," said Post.

Read the full article (in Dutch) here and discover how Deliflor is leveraging the power of AI.

Beekenkamp Group and Dümmen Orange have mutually concluded the exploration phase of a potential deeper collaboration, following discussions that began in October 2024. After careful consideration and assessment of the various strategic opportunities, both companies have agreed that there is insufficient ground to proceed with an expanded partnership beyond their existing collaboration in chrysanthemum rooting, which will continue as planned.