During the Deli Flower Show, Deliflor provided a convincing answer.

In an atmospheric setting with high-quality presentation, the international chrysanthemum assortment was showcased to both international and Dutch growers and traders. The combination of experience, clear overview and personal interaction created an inspiring and highly successful event.

What made this edition stand out?

The strength of the Deli Flower Show lay in the balance between assortment and innovation:

• A broad overview of existing varieties
• Strong focus on new numbers and novelties
• Attractive and atmospheric presentation
• Plenty of room for meetings and conversations
• Visits from Floral Fundamentals arrangers, who were impressed by the wide range of colours and flower types, as well as the presentation of novelties such as Stravina

Which novelties stood out: Stravina and Velora

Why is Stravina interesting?

Stravina stands out because of:

• Strong and consistent quality
• Exceptionally large flowers
• Excellent dyeing capability
• Versatile use across different markets

What makes Velora relevant for the market?

Velora aligns well with current market demand:

• Modern, fresh appearance
• Good vase life
• Excellent dyeing capability

These novelties demonstrate how Deliflor responds to market developments while keeping innovation at the forefront.

Conclusion

The Deli Flower Show highlights Deliflor’s strength as an international chrysanthemum breeder. With a strong assortment, standout novelties such as Stravina and Velora, and an inspiring presentation, the event clearly reinforced trust and expertise.

Interested in the chrysanthemum assortment or the latest varieties?

👉 Get in touch and discover what Deliflor can offer for your growing or trading business.

With Pomavera, you add a true eye-catcher to your assortment. The bright purple, warm colour conveys strength and a premium feel, while the pompon-shaped blooms perfectly align with current flower trends.

For the trade, this means:

• clear added value in colour and form
• a variety that is easy to position towards wholesalers and florists
• a product that fits seamlessly into modern bouquets and styling concepts

Pomavera is a reliable spray chrysanthemum with a contemporary look and strong commercial potential.

Deliflor will be present at the Flora Expo in Astana from April 8 to 10. This trade fair is an important event for meeting buyers from Eastern Europe. An increasing number of growers, breeders, and trading companies from the West can also be found there. Deliflor will proudly promote its newest variety, Stravina. This classic beauty, with its large white flowers and excellent dyeability, fits extremely well with the needs of this market. “The market response to this beautiful new disbudded chrysanthemum from Deliflor has been overwhelmingly positive,” says Marchel den Haan, Market Manager at Deliflor. “VannoVa will supply them in large quantities starting week 15, which means they will become widely available.”

The white single-flowered Mirana will also be showcased at the Deliflor booth at the Expo in Astana. ‘Reflecting beauty’—the slogan with which this variety has already established itself in the market—will again be visible in the booth through a striking glitter wall. This white variety is also highly suitable for dyeing, offering many possibilities in the Eastern European market.

Visit our booth C5/1 in the Netherlands Pavilion at the Astana fair and get to know our latest innovations!

The new disbudded chrysanthemum from Deliflor is on its way: Stravina! This absolute showstopper is already available on the market in small quantities. Starting week 15, VannoVa will introduce larger volumes, and Arcadia will also begin supplying this novelty later in the year.

Stravina is a chrysanthemum that blends a classic appearance with modern reliability. The bloom has an impressive, elegant shape that exudes quality and forms a solid foundation for both luxurious and everyday arrangements. To reinforce its classical feel, the branding uses a name with a classic touch and features classical musical instruments as visual highlights.

What truly sets Stravina apart is its remarkable growth in the vase. While many flowers stop developing once they open, Stravina continues to unfold into a generous, full sphere that adds extra substance and impact to any composition. This gives the flower not only a strong start, but also a powerful finale in bouquets and decorations.

In addition, Stravina is excellent for tinting. The bloom absorbs color evenly without losing shape or firmness, making it an ideal choice for florists and designers who want to deliver custom creations for themes, seasons, or special occasions.

Stravina stands for reliability, quality, and a timeless, classic appearance that always fits. A flower that keeps on growing — in form, in expression, and in possibilities.

Stravina — a symphony of petals.