A market with stronger connections between growers, traders, and Deliflor—that was the objective of the Deli Flower Market. Given the many enthusiastic reactions from all parties involved, it is fair to say that this goal has been achieved. Not only were growers able to evaluate novelties in Deliflor’s flower trial—where there was once again plenty of new material to discover—but sales representatives from the growers’ collectives were also able to present their own assortments to the attending traders. In addition, they had the opportunity to discuss their highlights from the flowering trial in greater detail with the trade. A true win-win situation.

There was also no shortage of new introductions in the flowering trial. Stravina attracted a great deal of attention—a large white disbud chrysanthemum that will now be supplied in larger volumes by VannoVa and Arcadia Chrysanten. Superbowl Yellow was frequently mentioned as well, along with Zambezi, a striking purple-and-white variety, and the bright orange Timon. White varieties were also well represented, including Mirana and Velora. In santinis too, many attractive new varieties were on display, with Yummy and Yummy Coral standing out as promising examples.

Following all the inspiring conversations, the three-day event concluded on Thursday evening with a convivial gathering. None other than referee Bas Nijhuis managed to captivate the audience with an engaging insight into referees’ communication and the importance of collaboration in that field. With his humorous and lively presentation, Bas quickly won over everyone present.

We would like to thank everyone for their visit and their contribution to the Deli Flower Market!