Deliflor is proud to announce that the fourth and final round of the successful Commander Pink campaign has concluded. From the many enthusiastic participants, the following winners have been drawn: Flower Force and Zeester. At the turn of the new year, they will receive a wonderful prize: luxurious gift sets from Rituals. These gift packages perfectly align with the festive Christmas season and serve as a token of appreciation for their participation.

The Commander Pink campaign, aimed at promoting this beautiful new Deliflor variety, has shown how beloved Commander is among our customers. The variety has quickly established itself firmly on buyers' lists, and we are grateful for the trust and support of our clients.

As we close this campaign, we reflect on a successful introduction and look forward with confidence to Commander’s future. We thank all participants and buyers who made this possible.

On behalf of the entire Deliflor team, we wish you a festive end to the year and a prosperous 2024!

We wish you happy holidays filled with warmth and true connection and look forward to building a sustainable and flourishing future together.

Summerlove...... The new spray chrysanthemum from Deliflor, with its soft salmon-pink color and sweet appearance, evokes memories of warm, romantic summers and endless sunsets. Like a summer love, it shines in full glory, and each petal carries the promise of a new beginning, even as the seasons change. This variety is supplied by G&G Flowers and has been promoted to buyers this week.

Infinity Chrysanten has planted its first chrysanthemum cuttings at its brand-new 4-hectare facility in Bruchem. For this milestone, Deliflor Hoogveld delivered its first-ever plug-rooted cuttings. Infinity, a member of the Kreling cooperative, holds the primeur for this innovation.

The decision to opt for plug-rooted cuttings stems from several factors, according to owner Arné Kreling. Key benefits include faster and more uniform root development in young chrysanthemum plants, enhanced growth uniformity, and reduced risks of pests and diseases. “Since root development in plugs progresses more quickly and plants establish better, the overall chrysanthemum cultivation cycle can be shortened. This means achieving a market-ready plant faster, which increases productivity,” explains Arné.

These anticipated benefits are currently the subject of practical research, with Deliflor Hoogveld closely monitoring developments. “We are committed to exploring all advancements that contribute to more sustainable chrysanthemum cultivation with reduced reliance on crop protection agents,” says Gert van de Werken, director of Deliflor Hoogveld. “As a leading and innovative rooting company, we strive for sustainability combined with economic benefits. Our new facility in Nieuwaal is already equipped for plug cultivation, so we’re prepared for wider adoption of this method.”

The plug trays used by Deliflor Hoogveld at their new facility were custom-developed in collaboration with Beekenkamp Verpakkingen. “This project highlights the added value of the diverse expertise within the Beekenkamp Group,” says Bob Persoon, sales manager at Beekenkamp Verpakkingen and a key player in the development of the plug trays. “Thanks to efficient collaboration, we achieved relatively rapid product development, ensuring the end product meets all specific requirements. Arthur Sitee, product developer at Beekenkamp Verpakkingen, played an essential role in this process.”