The new disbudded chrysanthemum from Deliflor is on its way: Stravina! This absolute showstopper is already available on the market in small quantities. Starting week 15, VannoVa will introduce larger volumes, and Arcadia will also begin supplying this novelty later in the year.

Stravina is a chrysanthemum that blends a classic appearance with modern reliability. The bloom has an impressive, elegant shape that exudes quality and forms a solid foundation for both luxurious and everyday arrangements. To reinforce its classical feel, the branding uses a name with a classic touch and features classical musical instruments as visual highlights.

What truly sets Stravina apart is its remarkable growth in the vase. While many flowers stop developing once they open, Stravina continues to unfold into a generous, full sphere that adds extra substance and impact to any composition. This gives the flower not only a strong start, but also a powerful finale in bouquets and decorations.

In addition, Stravina is excellent for tinting. The bloom absorbs color evenly without losing shape or firmness, making it an ideal choice for florists and designers who want to deliver custom creations for themes, seasons, or special occasions.

Stravina stands for reliability, quality, and a timeless, classic appearance that always fits. A flower that keeps on growing — in form, in expression, and in possibilities.

Stravina — a symphony of petals.

Beekenkamp Group celebrates its 75th anniversary this year. What began in 1951 as a small-scale vegetable plant nursery on 1.3 hectares in Maasdijk has grown into an international enterprise with more than 95 hectares of greenhouses, over 2,900 employees and an annual production of more than 2 billion young plants, divided among Beekenkamp Vegetables, Beekenkamp Ornamentals, Beekenkamp Verpakkingen and Deliflor Chrysanten.

The anniversary will be celebrated during the Flower Trials in June, with a large event for employees in October, and with various other activities. In addition, a special anniversary emblem will be visible this year at all locations, on all trucks, and in all communications to mark this milestone.

The family story of Beekenkamp Group began in 1951 with founder Govert Beekenkamp. His vision and entrepreneurship laid the foundation for a versatile and innovative company within global horticulture. Commitment, reliability and innovation have been central from the very beginning and remain the core values of the family business. Resilience and a determined mentality form the basis of what the company is today: a leading international player with activities in more than 45 countries and branches in Europe, Africa, North and South America, and Asia.

An Beekenkamp, co-owner: “This anniversary is a tribute to our employees and to our loyal customers. Our people are the heart of the company; their craftsmanship and commitment have brought us to where we are today. Equally important are the customers who have placed their trust in us for many years and with whom we continue to grow and innovate. We celebrate 75 years of history, but above all the people and relationships that make us stronger every day.”

From the 1980s onwards, the company began a strong growth acceleration with the acquisition of Lyraflor, the establishment of Beekenkamp Verpakkingen, and the expansion of cutting production to countries including Uganda, Ethiopia and Kenya. Thanks to several strategic acquisitions – including Leen de Mos Tropica, Fred Blokker, Novaplant, Deltastek, Brabantstek and Florema – Beekenkamp further developed into a major market player in young plants. In 2000, Govert handed the company over to his daughters An and Margriet.

Under the leadership of An Beekenkamp, Marc Driessen, Peter Zaat and Fons van der Vleuten, major steps have once again been taken in recent years. The opening of the Research & Development Center in Maasdijk, new production locations in Kenya, Colombia and Japan, a state-of-the-art rooting facility in Nieuwaal and the newly built vegetable greenhouse in Maasdijk all demonstrate the organisation’s ongoing commitment to global innovation.

Beekenkamp Group proudly reflects on 75 years of entrepreneurship and confidently looks ahead to the future, with the mission to deliver young plants from its own genetics and sustainable solutions for the global horticultural sector.

On Thursday, 5 February, three luxury limousines pulled up in front of Zentoo DC to treat around 25 ladies from export companies to a truly pampering afternoon! “Reflecting beauty” is not only applicable to the beautiful white chrysanthemum variety Mirana, but was also very much the motto of this beauty day.

After a luxurious limousine ride towards Made — with a glass of champagne, of course, not to be missed — the ladies were welcomed by Deliflor Chrysanthemums and Zentoo with a delightful lunch/high tea. A long table set up along the path between the flowers at Martijn Middelburg’s company made this an experience in itself.

Next, various beauty stations were set up where the ladies could have their nails, makeup and hair done, as well as enjoy a relaxing massage. Fully pampered and relaxed, they then had their photos taken with a stunning Mirana bouquet in front of the now well-known Mirana glitter wall. This was complemented by plenty of selfies among the beautiful fields of Mirana chrysanthemums in the greenhouse.

According to the ladies present, it was a very successful afternoon and more than welcome during the busy period they have (had) in the run-up to the Valentine’s Day trade.

Meet spray chrysanthemum Sugarbunny! This adorable pink little ball is sure to steal many hearts. But beneath her sweet appearance lies a strong and feisty little flower. On Thursday, January 22, Zentoo will introduce this new eye‑catcher to the market for the very first time.