Last week, the Delishow once again proved to be the ultimate platform where growers, traders, and other industry professionals gathered to discover the latest developments in Deliflor's breeding program. Alongside established commercial favorites, this year’s show featured an impressive array of new varieties.

Carnaval de Flores: vibrant and tropical
With the theme Carnaval de Flores, the event brought an exuberant and tropical atmosphere. Both the greenhouse and the surrounding paths were beautifully decorated, immersing visitors in a burst of color.

Workshop for women in the industry
The event kicked off on Tuesday with a highlight: a creative workshop exclusively for women in the sector, including growers’ wives, marketing professionals, and trade partners. Participants created their own floral arrangements using Deliflor’s latest varieties. The new Dropshot Coral was the undeniable star of the session. If you missed this inspiring workshop and would like to join next time, let us know by emailing marketing@deliflor.nl.

Spotlight on new varieties
The blooming trials showcased many promising newcomers. A striking large white disbud chrysanthemum drew unanimous admiration, while Smashmint also captured much attention. Additionally, a vibrant orange spray chrysanthemum stood out for its warm, intense color. Favorites such as Mirana and Honeymoon remained as popular as ever, and the newly discovered Commander Yellow sparked excitement as a fantastic addition to the existing white and pink variants of this strong variety.

A festive closing
The week concluded on Thursday evening with a lively dinner and drinks reception. The Quizbrothers added a touch of fun with an engaging quiz, sparking friendly competition among attendees. Several participants went home with wonderful prizes.

A successful week of opportunities
Deliflor reflects on an inspiring week filled with meaningful conversations and commercial opportunities. We thank all visitors for their presence and look forward to welcoming you again next time!

Have you already met Teddy? Teddy has made quite a journey at Deliflor. He stood head and shoulders above the rest during our breeding process. After extensive testing, Teddy proved ready to choose his own path. He earned a spot at the rooting location in Maasdijk, before continuing to grow in the beautiful greenhouses of grower Infinity.

In week 3, you can meet him in person during the Delishow at Deliflor. And he’ll also be available at the FloraHolland auction, as Infinity will introduce this novelty Santini chrysanthemum to the market starting from week 3.

Come and admire this beautiful cream-colored Santini for yourself during the Delishow, and meet mascot Teddy right away!

Deliflor is proud to announce that the fourth and final round of the successful Commander Pink campaign has concluded. From the many enthusiastic participants, the following winners have been drawn: Flower Force and Zeester. At the turn of the new year, they will receive a wonderful prize: luxurious gift sets from Rituals. These gift packages perfectly align with the festive Christmas season and serve as a token of appreciation for their participation.

The Commander Pink campaign, aimed at promoting this beautiful new Deliflor variety, has shown how beloved Commander is among our customers. The variety has quickly established itself firmly on buyers' lists, and we are grateful for the trust and support of our clients.

As we close this campaign, we reflect on a successful introduction and look forward with confidence to Commander’s future. We thank all participants and buyers who made this possible.

On behalf of the entire Deliflor team, we wish you a festive end to the year and a prosperous 2024!

We wish you happy holidays filled with warmth and true connection and look forward to building a sustainable and flourishing future together.